Primer is the alias and creative project of vocalist/producer Alyssa Midcalf.
With her debut album, Novelty, Midcalf showcases her skills as both a vocalist and songwriter. The sound of the album, which was composed heavily on a Roland Juno synthesizer, is characterized by driving drum beats, sub-heavy bass lines and shimmering synth leads. Midcalf’s vocals are airy yet dynamic, binding her songs together with a reverberating surrealism. To see these elements on full display, look no further than her haunting cover of The Beach Boys song Til I Die.
Midcalf, who gained some attention as one half of the duo Parts, made her introduction as Primer with the single Anesthetized, released on YHS Records in 2018. The album Novelty was released on the label in March 2019.